2024 E-commerce SEO Checklist: Your Ultimate Guide

Vandita S.

Content Writer at Socialwyz | 15 min read

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Feb 1, 2024
2024 E-commerce SEO Checklist: Your Ultimate Guide
2024 E-commerce SEO Checklist: Your Ultimate Guide
2024 E-commerce SEO Checklist: Your Ultimate Guide

Your Ultimate E-commerce SEO Checklist in 2024

Welcome to your ultimate e-commerce SEO checklist for 2024! In this blog, we'll provide you with a comprehensive guide to optimizing your e-commerce website for search engines. Whether you're new to e-commerce or looking to improve your existing SEO strategies, this checklist will help you drive organic traffic, increase conversion rates and outshine your competition. Get ready to take your online store to new heights with the power of SEO!

Your Ultimate E-commerce SEO Checklist in 2024

What is an ecommerce SEO audit?

An e-commerce SEO audit is a comprehensive examination of an online store's website and its various components to assess and improve its search engine optimization (SEO) performance.

Around 25% of an ecommerce product pages haven’t generated ANY sales over the last year.

The goal is to identify strengths, weaknesses, and opportunities for enhancing the website's visibility in search engine results pages (SERPs). An effective e-commerce SEO audit involves a detailed analysis of factors that impact search rankings and the overall online shopping experience for users.

What is an ecommerce SEO audit?

What is not included in an ecommerce SEO audit

An ecommerce SEO audit typically excludes :

  • It also doesn't encompass non-technical issues such as content marketing strategies, audience targeting, or conversion rate optimization.

  • Furthermore, an ecommerce site audit generally does not address customer reviews, shipping policies, product pricing, or online store promotions.

  • Additionally, it does not involve assessing marketing campaigns, PPC strategies, or email marketing efforts.

  • Lastly, an e-commerce SEO audit usually does not include competitor analysis, market research, or industry-specific trends.

Ecommerce Website Architecture

The architecture of an ecommerce website is crucial for providing a seamless user experience and ensuring search engine visibility. By following the best practices for ecommerce website architecture, businesses can create an SEO-friendly site that effectively connects with their audience and outperforms competitors.

How NOT to Setup Your Ecommerce Site’s Architecture

When creating the architecture for your e-commerce site, it's essential to avoid certain pitfalls that can negatively impact your SEO performance and user experience.

  • First, avoid using generic and non-descriptive URLs for your product pages. Instead, incorporate descriptive keywords to enhance visibility and relevance.

  • Additionally, make sure to eliminate duplicate content by implementing canonical tags and crafting unique meta descriptions for each page.

  • Furthermore, refrain from creating an excessive number of categories and subcategories, as this can lead to confusion for both users and search engines.

  • Moreover, it's a good idea to avoid using multiple versions of URLs like HTTP vs. HTTPS or www vs. non-www, as this can dilute your SEO efforts and split link equity.

  • Lastly, steer clear of dynamic URLs with session IDs or parameters, which can lead to indexing issues.

How NOT to Setup Your Ecommerce Site’s Architecture

By addressing these SEO issues, you can ensure that your e-commerce site architecture aligns with best practices and effectively caters to your target audience while enhancing your digital marketing efforts.

How to Setup SEO and User-Friendly Ecommerce Site Architecture

When building ecommerce site architecture, the primary focus should be on prioritizing both user experience and search engine optimization. It is essential to create a clear and logical structure that guides users and search engine crawlers effectively.

  • Optimization of category pages, product pages, and internal link structure is crucial for improved visibility.

  • A user-friendly architecture plays a significant role in enhancing the overall online shopping experience for potential customers.

  • Additionally, prioritizing mobile optimization and ensuring fast page speed are vital aspects of ecommerce site architecture, aligning with the digital marketing landscape and keeping the site competitive in Google search results.

How to Setup SEO and User-Friendly Ecommerce Site Architecture

This approach not only resolves SEO issues but also ensures a seamless user experience, ultimately attracting new customers and retaining the existing target audience. Incorporating these "golden rules" into the architecture is a good idea as it sets the foundation for a successful ecommerce site.

Importance of SEO for E-commerce

Driving organic traffic for an e-commerce website is crucial for increasing sales and brand visibility.

Importance of SEO for E-commerce

Driving Traffic and Conversions with SEO

Implementing SEO strategies for e-commerce websites is the first step toward enhancing organic traffic and driving conversions.

  • Addressing technical SEO issues can significantly improve website performance, resulting in increased traffic and higher conversion rates. Conducting an e-commerce SEO audit is a good idea as it helps identify opportunities to enhance search engine visibility and improve conversion rates.

  • Optimizing product pages for SEO can attract new customers by increasing their visibility in Google search results.

  • Additionally, leveraging social media for e-commerce SEO is a rule of thumb for amplifying website traffic and boosting conversion rates.

This approach ensures that the entire site is optimized to attract and engage the target audience, making it the best way to drive traffic and conversions with SEO.

Outlasting Competition with Effective SEO Strategies

In the world of e-commerce, implementing SEO strategies is the first step towards ensuring sustainable online success and outlasting competition.

  • By integrating content marketing into your e-commerce SEO approach, you strengthen your website's authority and visibility among your target audience.

  • Optimizing your site's architecture for e-commerce SEO not only enhances user experience but also boosts your search ranking, making it a good idea to invest time and effort in this aspect.

  • Leveraging SEO tools for e-commerce allows you to optimize your website's performance, ultimately helping you surpass your competitors in the digital marketing landscape.

Unique Aspects of E-commerce SEO

Optimizing an e-commerce website involves some unique considerations that set it apart from standard websites. When dealing with e-commerce SEO, it's crucial to address specific areas that differ from other types of websites. Understanding the unique aspects of e-commerce SEO is the first step in creating a successful digital marketing strategy for online stores.

Unique Aspects of E-commerce SEO
  • This includes considering the target audience and how to attract new customers through tailored piece of content.

  • Additionally, optimizing product and category pages with the main keywords and creating an effective meta description can significantly improve rankings in Google search results.

It's always a good idea to conduct comprehensive SEO audits to identify and resolve any SEO issues across the entire site, ensuring that the best way to attract organic traffic is by addressing these unique aspects of e-commerce SEO.

Product Pages and SEO

When optimizing product names and descriptions for SEO, it not only influences search engine visibility but also enhances user experience. E-commerce product page optimization involves :

  • Implementing schema markup for rich snippets enhancement,

  • Boosting the page's appearance in Google search results.

  • Product reviews play a crucial role in e-commerce SEO by impacting search engine results and building customer trust.

  • Target keyword optimization for product pages is the first step towards driving organic traffic and increasing conversion rates.

  • Including alt text optimization for images in the e-commerce SEO strategy for product pages is a good idea to enhance accessibility and search engine relevance.

Product Pages and SEO

Category Pages and SEO

Improving the website structure and visibility in search engines is a primary goal of e-commerce category page optimization. It not only impacts user experience but also plays a crucial role in search engine ranking.

  • Implementing canonical tags for e-commerce category pages is a good idea to enhance search engine optimization.

  • Additionally, devising an internal linking strategy for these pages can significantly improve website authority and visibility.

  • Optimizing the URL structure for e-commerce category pages has a direct impact on search engine results, making it an essential aspect of digital marketing strategy for online businesses. Avoid creating URLs over 60 characters.

Addressing SEO issues related to category pages is the first step towards attracting new customers and outperforming competitors in Google search results. Hence, ensuring the category pages are optimized in line with the rule of thumb for SEO is crucial for enhancing the overall performance of an e-commerce site.

On-Page E commerce SEO Checklist

When optimizing an e-commerce website, addressing on-page SEO issues is the first step to improving digital marketing performance. Optimizing on-page elements enhances a website's visibility and relevance to search engines. By strategically incorporating keywords, creating valuable content, and improving user experience, on-page SEO ensures a strong foundation for effective search engine optimization.

On-Page E commerce SEO Checklist

Keyword Optimization:

  • Importance: Effective keyword optimization is crucial for search engines to understand your content's relevance. Around 93% of online experiences start with a search engine, emphasizing the need to align your content with commonly used search terms. (Source: Search Engine Journal)

  • Implementation: Conduct thorough keyword research using tools like SEMrush or Ahrefs to identify relevant keywords. Integrate these keywords naturally into your content, including the title, headers, and throughout the body. Aim for a keyword density that feels organic and not forced.

Content Quality:

  • Importance: High-quality content not only attracts users but also earns more backlinks, positively impacting your search rankings. Research shows that pages with longer, comprehensive content tend to rank higher. (Source: Backlinko)

  • Implementation: Focus on creating in-depth, valuable content that answers user queries. Utilize tools like BuzzSumo to identify trending topics and incorporate multimedia elements such as images and videos to enhance user engagement.

URL Structure:

  • Importance: A clean and descriptive URL structure aids both users and search engines in understanding the content. User-friendly URLs contribute to a positive user experience, which, in turn, influences SEO. (Source: Google)

  • Implementation: Keep URLs concise, readable, and reflective of the page's content. Include relevant keywords when possible, separate words with hyphens, and avoid using unnecessary characters or parameters.

Meta Tags:

  • Importance: Meta tags, including meta titles and meta descriptions, directly impact click-through rates from search engine result pages (SERPs). Crafting compelling meta tags encourages users to click on your link, boosting your site's visibility. (Source: Moz)

  • Implementation: Write concise, compelling meta titles (under 60 characters) and meta descriptions (under 160 characters). Include primary keywords, provide a clear value proposition, and create a sense of urgency or curiosity to encourage clicks.

Header Tags:

  • Importance: Proper use of header tags organizes content hierarchically, making it more readable for both users and search engines. Well-structured content improves user experience and helps search engines understand the page's structure. (Source: Yoast)

  • Implementation: Use H1 tags for main headings and H2, H3 for subheadings. Ensure that each header accurately represents the content beneath it and helps guide users through the page.

Image Optimization:

  • Importance: Optimized images contribute to faster page load times and improve user experience. Alt text and file names provide additional context for search engines, aiding in better understanding your content. (Source: Neil Patel)

  • Implementation: Compress images to reduce file size without compromising quality. Use descriptive file names and include relevant keywords in alt text. Ensure images enhance the overall content.

Internal Linking:

  • Importance: Internal linking establishes a hierarchy within your website, distributing page authority and helping search engines understand the relationships between different pages. It also encourages users to explore more content. (Source: Moz)

  • Implementation: Strategically place internal links within your content, connecting related topics. Use descriptive anchor text that provides context about the linked page.

Page Speed:

  • Importance: Page speed is a critical factor influencing user satisfaction and search rankings. A one-second delay in page load time can result in a 7% reduction in conversions. (Source: Akamai)

  • Implementation: Optimize images, enable browser caching, and minimize HTTP requests. Use tools like Google PageSpeed Insights to identify and resolve speed-related issues.

Mobile Optimization:

  • Importance: With a growing number of users accessing the internet via mobile devices, mobile optimization is essential for user satisfaction and search rankings. Google prioritizes mobile-friendly websites in its rankings. (Source: Google)

  • Implementation: Adopt responsive design, ensure easy navigation on small screens, and test your website's mobile-friendliness using tools like Google's Mobile-Friendly Test.

User Experience (UX):

  • Importance: A positive user experience leads to increased user satisfaction, longer on-site engagement, and higher conversion rates. Google considers user experience as a ranking factor. (Source: Search Engine Land)

  • Implementation: Streamline website navigation, minimize distractions, and ensure clear calls-to-action. Regularly test and optimize the design for better usability.

Technical SEO Checklist

Technical SEO involves optimizing the infrastructure and backend elements of a website to improve its performance and facilitate better search engine crawling and indexing. From ensuring mobile responsiveness to implementing secure connections, technical SEO enhances a site's functionality and overall SEO effectiveness.

Technical SEO Checklist

Website Architecture:

  • Importance: A well-structured website architecture enhances user experience and helps search engines understand the hierarchy of your content. A clear structure improves crawlability and indexation, positively impacting SEO. (Source: Google)

  • Implementation: Organize your content into a logical hierarchy. Use descriptive categories and subcategories, and ensure that URLs reflect this structure. Utilize breadcrumb navigation for easy user navigation.

XML Sitemap:

  • Importance: An XML sitemap helps search engines index your website efficiently by providing a roadmap to all essential pages. It ensures that all relevant pages are crawled and indexed. (Source: Google)

  • Implementation: Generate and submit an XML sitemap using tools like Yoast SEO or Google Search Console. Regularly update the sitemap as new content is added.

Robots.txt File:

  • Importance: The robots.txt file guides search engine crawlers on which pages to crawl and which to avoid. Proper configuration prevents the indexing of sensitive or duplicate content. (Source: Moz)

  • Implementation: Carefully configure the robots.txt file to allow access to critical pages and disallow access to non-essential or duplicate content. Regularly review and update as needed.

Canonical Tags:

  • Importance: Canonical tags help address duplicate content issues by specifying the preferred version of a page. This prevents potential indexing problems and ensures search engines attribute value to the correct URL. (Source: Google)

  • Implementation: Place canonical tags on duplicate or similar pages, indicating the preferred URL. Use them consistently to guide search engines on the canonical version.

Hreflang Tags:

  • Importance: For multilingual or international websites, hreflang tags indicate the language and regional targeting of each page. Proper implementation ensures that users are directed to the most relevant content based on their language and location. (Source: Google)

  • Implementation: Implement hreflang tags on relevant pages, specifying language and regional targeting. Regularly check for accuracy, especially when adding new content or translations.

Page Speed Optimization:

  • Importance: Page speed is a crucial factor in user satisfaction and search rankings. Fast-loading pages improve user experience and contribute to better SEO performance. (Source: Google)

  • Implementation: Compress images, enable browser caching, minimize HTTP requests, and leverage content delivery networks (CDNs). Use tools like Google PageSpeed Insights to identify and resolve speed-related issues.

Mobile Responsiveness:

  • Importance: With a significant portion of internet users accessing content on mobile devices, mobile responsiveness is critical. Google prioritizes mobile-friendly websites in its rankings. (Source: Google)

  • Implementation: Adopt responsive design, ensuring that your website functions seamlessly on various devices. Test your website's mobile-friendliness regularly.

SSL Certificate (HTTPS):

  • Importance: Secure Socket Layer (SSL) certificates encrypt data transmitted between the user's browser and your server, ensuring a secure connection. Google considers HTTPS as a ranking factor. (Source: Google)

  • Implementation: Install an SSL certificate to enable HTTPS. Update internal links to use the secure protocol, and ensure all resources (images, scripts) are served over HTTPS.

Structured Data Markup (Schema.org):

  • Importance: Structured data provides additional context to search engines, helping them understand the content on your pages. It can lead to rich snippets in search results, enhancing visibility. (Source: Schema.org)

  • Implementation: Implement schema markup for relevant content types (products, reviews, events) using Schema.org guidelines. Test markup using Google's Structured Data Testing Tool.

404 Error Pages:

  • Importance: Custom 404 error pages provide a better user experience when users encounter broken links. Properly handled 404 pages can retain visitors on your site and prevent negative SEO impacts. (Source: Google)

  • Implementation: Create a custom 404 page with a helpful message, navigation links, and a search bar. Regularly monitor and fix broken links on your website.

Crawl Errors and Redirects:

  • Importance: Identifying and fixing crawl errors ensures that search engines can access and index your content efficiently. Proper redirects maintain SEO equity when URLs are changed. (Source: Google)

  • Implementation: Regularly check Google Search Console for crawl errors and fix them promptly. Implement 301 redirects for permanent URL changes and 302 redirects for temporary changes.

Website Security:

  • Importance: A secure website protects user data and builds trust. Google may flag insecure sites, affecting rankings. Implementing security measures is crucial for both user safety and SEO. (Source: Google)

  • Implementation: Regularly update software, use secure passwords, and employ firewalls. Install security plugins and tools to scan for vulnerabilities.

Accelerated Mobile Pages (AMP):

  • Importance: AMP enhances mobile page loading speed, providing a faster and smoother user experience. While not a direct ranking factor, it may be featured in Google's mobile search results. (Source: Google)

  • Implementation: Consider implementing AMP for content that benefits from faster loading times. Use tools and plugins that support the creation of AMP versions of your pages.

By focusing on these technical SEO elements and implementing the provided tips, you'll ensure that your website is not only accessible to search engines but also optimized for a positive user experience, leading to improved search rankings. Regularly monitor and update these technical aspects to stay in line with evolving SEO best practices.

Off-Page E commerce SEO Checklist

Off-page SEO extends beyond your website, focusing on building authority through external factors like backlinks, social signals, and online presence. Effective off-page strategies boost credibility, enhance visibility, and contribute to higher search engine rankings.

Off-Page E commerce SEO Checklist


  • Importance: Backlinks are a primary factor influencing search engine rankings. Quality backlinks from authoritative sources signal to search engines that your content is valuable and trustworthy. (Source: Ahrefs)

  • Implementation: Develop a backlink strategy by creating high-quality, shareable content. Reach out to influencers and other websites in your niche for collaboration and backlink opportunities.

Social Signals:

  • Importance: Social signals, including likes, shares, and comments, can indirectly impact search rankings. They indicate content relevance and popularity among users. (Source: Search Engine Land)

  • Implementation: Actively share your content on social media platforms. Craft engaging social media posts, use relevant hashtags, and encourage followers to share and engage with your content.

Social Bookmarking:

  • Importance: Social bookmarking sites contribute to increased visibility and traffic. Submitting your content to these platforms can result in higher organic traffic and backlinks. (Source: Search Engine Journal)

  • Implementation: Choose reputable social bookmarking sites relevant to your industry. Craft compelling titles and descriptions for your bookmarks to attract clicks and shares.

Guest Posting:

  • Importance: Guest posting on reputable websites in your niche builds authority, establishes credibility, and generates quality backlinks. It can also expose your content to a broader audience. (Source: Content Marketing Institute)

  • Implementation: Research potential guest post opportunities, pitch unique and valuable content ideas, and provide high-quality, well-researched articles for publication.

Influencer Outreach:

  • Importance: Influencers can amplify your content reach and lend credibility to your brand. Collaborations with influencers often result in increased visibility and engagement. (Source: Influencer Marketing Hub)

  • Implementation: Identify influencers relevant to your industry, build genuine relationships, and propose collaborations that benefit both parties. Encourage influencers to share and engage with your content.

Online Reviews:

  • Importance: Positive online reviews enhance your brand's reputation and can influence local search rankings. They serve as social proof and contribute to user trust. (Source: BrightLocal)

  • Implementation: Actively encourage satisfied customers to leave reviews on platforms like Google My Business. Respond to reviews, both positive and negative, in a professional and constructive manner.

Forum Participation:

  • Importance: Active participation in forums relevant to your niche establishes your expertise, builds relationships, and can result in increased organic traffic. (Source: SEMrush)

  • Implementation: Engage in discussions, provide helpful answers, and avoid spammy behavior. Include a link to your website in your forum signature where appropriate.

Q&A Platforms:

  • Importance: Participating in Q&A platforms positions you as an industry expert and can drive targeted traffic to your website. Valuable answers often lead to increased visibility. (Source: Search Engine Journal)

  • Implementation: Identify relevant questions on platforms like Quora, provide detailed and insightful answers, and include links to your related content when appropriate.

Content Marketing:

  • Importance: Content marketing generates leads and builds brand awareness. Creating valuable, shareable content across various formats and channels contributes to increased visibility and engagement. (Source: Content Marketing Institute)

  • Implementation: Diversify your content by creating blog posts, videos, infographics, and more. Share content on social media platforms, utilize email marketing, and collaborate with influencers to extend reach.

Local SEO:

  • Importance: Local SEO is crucial for businesses targeting a specific geographic area. Optimizing your online presence for local searches increases visibility and attracts local customers. (Source: Moz)

  • Implementation: Claim and optimize your Google My Business listing. Ensure accurate business information, encourage customer reviews, and use local keywords in your content.

Upcoming SEO Trends and Their Impact on E-commerce

The future of SEO in e-commerce is being shaped by various emerging trends that are influencing strategies in digital marketing.

Upcoming SEO Trends and Their Impact on E-commerce

From the growing impact of voice search, local SEO, and video optimization to the need for e-commerce sites to adapt to algorithm updates and mobile-first indexing, the landscape is evolving rapidly.

Furthermore, integrating AI, machine learning, and visual search can significantly impact search engine results for e-commerce businesses, making it a good idea to stay ahead of these developments. Leveraging social media, user-generated content, and influencer marketing is becoming the rule of thumb for affecting SEO trends in e-commerce, while adapting to new search engine features, rich snippets, and structured data will be crucial for maintaining visibility in Google search results.

As the digital marketing environment continues to transform, these trends will play a key role in capturing the attention of the target audience and attracting new customers.

Frequently Asked Questions

Frequently Asked Questions

How do I SEO my ecommerce website?

To optimize your ecommerce website, start by conducting keyword research and optimizing your product descriptions and titles. Use schema markup to improve search engine visibility for your products. Additionally, optimize your website's loading speed and mobile responsiveness. Lastly, focus on building high-quality backlinks to improve domain authority and search engine rankings.

What is ecommerce SEO description?

Ecommerce SEO description refers to the concise summary of a page's content that appears below the page title in search engine results. It should include relevant keywords and be no longer than 160 characters. Crafting an effective ecommerce SEO description can improve search engine rankings and increase click-through rates.

What is an ecommerce SEO audit?

An ecommerce SEO audit involves a thorough analysis of an online store's SEO practices. It examines technical aspects, on-page optimization, and the backlink profile. By identifying areas for improvement, businesses can enhance their website's visibility in search engine results. Regular audits help stay competitive online.

Does ecommerce need SEO?

Ecommerce absolutely needs SEO to improve website visibility in SERPs. By optimizing product and category pages, ecommerce sites can rank higher and attract more traffic, leads, and sales. Effective ecommerce SEO is essential for success in the competitive online marketplace.

What is SEO in e-commerce?

SEO in e-commerce involves optimizing an online store's website and content to enhance visibility on search engines. This includes keyword research, on-page optimization, link building, and other strategies to attract organic traffic. Effective SEO practices can boost sales, engagement, and brand authority in the market.

Ecommerce seo tips?

Optimizing your ecommerce website for SEO is crucial for driving organic traffic and increasing conversions. Start by conducting thorough keyword research to optimize product descriptions and category pages. Utilize on-page optimization techniques like meta tags, image optimization, and internal linking. Implement a solid backlink strategy to improve domain authority. Regularly monitor website analytics and adjust SEO strategies accordingly.


In conclusion, implementing effective SEO strategies is crucial for the success of your e-commerce website. From optimizing your website architecture to refining your product and category pages, every aspect plays a vital role in driving traffic and conversions. Additionally, it's important to prioritize technical SEO aspects such as addressing indexing errors, avoiding duplicate content, and ensuring optimal page speed and website security.

To ensure that you are covering all the necessary aspects of e-commerce SEO, it's essential to conduct a comprehensive SEO audit. This will help you identify areas for improvement and develop an effective SEO strategy to stay ahead of the competition.

If you need assistance in implementing these strategies and staying updated with upcoming SEO trends, sign up for a free trial/demo/consultation with our experts at Socialwyz. Take the first step towards boosting your e-commerce website's visibility and driving more organic traffic and conversions.

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